A Life on Every Bike

My role: Animation

Client: City of Toronto

Agency: Publicis Canada

Head of Art: Victor Yves

Creative Director: Tricia Piasecki, Tina Vahn

Art Director: Rodrigo Molina

Illustrator: Vivian Rosas

About the Campaign: The campaign is part of Toronto's Vision Zero Road Safety Plan, specifically targeting interactions between drivers and vulnerable road users (cyclists and pedestrians). The City describes the campaign as a road safety initiative designed to remind drivers that “there’s a life on every bike.”